I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have...
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I...
Over the past year, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If...
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in...
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems...
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple...
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s...
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme...
AI and Tech are key but not everything! No, 2021 will not look like iRobot starring Will Smith. However, it...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in...
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase...
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
For those of us who have been fortunate enough to remain working through these difficult times and not be on...
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
If you’re like me, you have heard just about every opinion and study known to man concerning COVID-19. While some...
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my...
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their...
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that...
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...