It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all their creative, strategic and media needs. They realized with so many products and needs it’s impossible to secure the best of everything and talent from any one agency. Some regional companies have recognized this also, … Continue reading Regional Companies Gain Little to Nothing by Using Full-Service Agencies

I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career. I’m only going to use them as references for the solutions they have found and the successes they have had. However, today I want to discuss the ones we’ve only had conversations with and have … Continue reading “We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs & VPs of Sales!

To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of technology. AR mobile games are played by millions of people all over the world. But AR isn’t just about games. It goes way beyond gaming and entertainment. AR has huge potential in many industries, from education … Continue reading Augmented Reality Advertising Isn’t the Future. It’s Here!

In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are many reasons a regional company decides to create an in-house agency. In some cases, it’s to gain more control of their overall campaign plans. They believe they’ll save time and money. They … Continue reading It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!

Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business and all you had were a few bucks, the support of your family, a solid work ethic, a yellow page ad and $10 in business cards. You worked your tail off for the past fifteen … Continue reading For A Regional Company Getting Started Can Be the Hardest Part of Advertising

A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options available, it has become increasingly difficult for any regional company to properly execute successful media campaigns on their own without the additional expertise of an external buying agency. Great agencies constantly vet new opportunities, … Continue reading 5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to conversion rates, down to a single ad, Performance Marketing completely changed the way companies advertised. It became the measurement of success for marketing campaigns and was developed from a need to decrease cost … Continue reading Regional Businesses Need More Than Performance Marketing to Lift Their Brand

Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences. With the introduction of Influencer Marketing, a door has opened to a whole new universe of advertising through individual’s social popularity. When vetted properly the correct influencers can reach a targeted audience, build trust, and … Continue reading Even Regional Businesses Need to Choose Their Influencers Wisely

Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So, if you don’t want to hear me go on and on about a pet peeve of mine, it’s probably time to click out. Just so I’m perfectly clear and don’t offend some folks, this article … Continue reading If You Want to Play, It’s Smarter to Pay!

A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in the ocean, and you don’t go fishing for marlin in a stream! And, even if you could, you don’t catch much without the right bait! What the heck is he … Continue reading The Bait Needs to Match the Catch