Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was found...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
PR ANNOUNCEMENTFOR IMMEDIATE RELEASE March 30, 2022TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands, enabling...
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the...
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot...
I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
I’ll be the first to admit, hell I might be the only one willing to admit that there is no...
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
Written by Jessica Infante - Dec. 22, 2021 at 9:54 AMOriginal article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf, beverage alcohol brands...
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer...
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more personalized...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen,...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
Here we are, it's the second quarter of 2021, and big news about podcasts continues to come out. Sony Music...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...