Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a...
I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts, previous...
Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the...
I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two super-premium...
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products, things...
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments...
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able...
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online advertising options, including...
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
AI and Tech are key but not everything! No, 2022 will not look like iRobot starring Will Smith. However, it...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
I like making projections and I tend to fancy myself a bit further out on the curve than most. I...
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR...
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was found...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
PR ANNOUNCEMENTFOR IMMEDIATE RELEASE March 30, 2022TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands, enabling...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the...
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot...
I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
I’ll be the first to admit, hell I might be the only one willing to admit that there is no...
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
Written by Jessica Infante - Dec. 22, 2021 at 9:54 AMOriginal article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf, beverage alcohol brands...
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer...
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...