Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing or promoting a business is the act of getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. Marketing, … Continue reading Planning an Outreach Marketing Strategy for Regional Brands is Key
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market business, chances are your media needs are not being met or handled properly and there’s several reasons for that. Basically, in the nutshell, the media buying industry wasn’t designed to accommodate the … Continue reading Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the last 10 years, the digital marketing landscape has changed in so many new and exciting ways, creating more opportunities to advertise your products or services. Once digital advertising represented the entire non-traditional landscape, but no … Continue reading 3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets. It should be a manual for their actions and those actions need to be measurable to quantify success or failure. Every post, reply, like, and comment needs to serve a specific purpose. The … Continue reading 5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry between the sales and marketing departments. When numbers are good, the sales team is usually the department getting all the accolades, attention and bonuses, while the marketing department typically sits back and looks … Continue reading For A Regional Company, Great Media Is Another Member of the Sales Team
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We all know that a great media strategy is a plan of action that assists businesses in reaching their target audience in ways that will help these businesses meet or exceed the final goals and … Continue reading 4 Media Strategy Elements That Could Prove Costly for a Regional Business
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if utilized correctly, is their nimbleness to shuck and jive and geo target their individual market media campaigns, instead of throwing a national media net over their customer base. They’re in constant pursuit of unique ways … Continue reading The Importance of a Regional Company and Its Agency’s Relationship
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of his videos. He’s a consummate professional with his own unique opinions and style. He’s raw, real and at times a bit over the top but I, like thousands of others … Continue reading Sorry Gary Vee, this time I must disagree.
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a mid-market company’s digital advertising. There has been a ton of hype around blockchain technology and it has become a buzz word in the advertising industry. With all the issues surrounding digital advertising transparency, … Continue reading Is Blockchain Technology the Future for Regional Companies Media Monitoring?
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year