Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising

Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money, right? We’ve all heard that expression so often that we take it for granted. Which is a shame, because now more than even in media it’s never rang truer. Unfortunately, many C … Continue reading Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising

The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

5 Reasons Why a Regional Company’s Radio Campaign Can Fail

Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite many opinions, radio is an incredibly powerful medium. It’s a mobile medium that allows listeners to listen anytime and anywhere. It still offers the best overall reach, with 93% of Americans tuning in weekly. It … Continue reading 5 Reasons Why a Regional Company’s Radio Campaign Can Fail

To Be Socially Relevant, Regional Companies Need to Become Publishers

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving social community. If you gain no other insight from this article remember this, please. Consumers, especially younger consumers do not want to be sold to. Instead they want to decide to buy a brand! … Continue reading To Be Socially Relevant, Regional Companies Need to Become Publishers

The 10 Actions a Regional Company Should Take When Hiring Their First CMO

Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most Regional companies began as a small company. Typically, much of their success came prior to hiring a Chief Marketing Officer (CMO). However, once there is a significant level of success, hiring a CMO becomes a … Continue reading The 10 Actions a Regional Company Should Take When Hiring Their First CMO

Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so often, a small local company works hard and smart enough to become a large regional company. The owner focuses his/her attention to detail, service, special needs or another business niche’ which makes … Continue reading Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

By Educating Consumers, Regional Companies Can Grow Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s consumers don’t want to be sold, they want to consciously buy. At times they still respond to traditional advertising, but today’s consumers are savvier and consume more media and information faster now than a decade … Continue reading By Educating Consumers, Regional Companies Can Grow Business

Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By now, most regional companies understand the importance of having a social presence. Between Twitter, Facebook, Instagram, Pinterest, Snapchat, and the many other social channels, there is a place for any business to find a … Continue reading Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

5 Key Elements a Regional Company Should Include in a Brief to Their Agency

A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five key elements, a regional company will have a better chance to ensure that their agency doesn’t miss the mark. You want them to hit the bullseye and deliver exactly what you need. Results. … Continue reading 5 Key Elements a Regional Company Should Include in a Brief to Their Agency