When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in...
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems...
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple...
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s...
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme...
AI and Tech are key but not everything! No, 2021 will not look like iRobot starring Will Smith. However, it...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in...
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase...
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
For those of us who have been fortunate enough to remain working through these difficult times and not be on...
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
If you’re like me, you have heard just about every opinion and study known to man concerning COVID-19. While some...
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my...
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their...
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that...
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all...
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career....
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of technology....
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost...
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences....
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So,...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...