Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then you know I believe a diversified media portfolio is typically better than a single course of attack. A plan that includes a proper mix of traditional advertising, alongside digital and mobile media normally produces better … Continue reading The Benefits of Online Radio Advertising for Regional Companies
3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow is by listening to your audience. The best way to do this is through the “Voice of Consumers,” or VoC. While listening to your customers may seem obvious, it’s important … Continue reading 3 (VoC) Strategies That Gain Regional Companies an Advantage
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over the last few years, many regional companies have shifted away from their traditional website in favor of utilizing their Facebook page. Many believe that more consumers are on Facebook and that it’s less expensive to … Continue reading Regional Companies Shouldn’t Resign Their Website to Facebook
Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media. National companies typically have extremely large media budgets, unfortunately most mid- market and regional companies can’t say the same. They need to be nimbler and thorough in their evaluations, goals and objectives before … Continue reading Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money, right? We’ve all heard that expression so often that we take it for granted. Which is a shame, because now more than even in media it’s never rang truer. Unfortunately, many C … Continue reading Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Top 10 Media Industry Predictions for 2019
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused on national predictions, number 10 pertains to regional and mid-market companies. 1. Facebook will have at least one user privacy scandal to deal with in 2019. It will be interesting to see if the next … Continue reading Top 10 Media Industry Predictions for 2019
5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite many opinions, radio is an incredibly powerful medium. It’s a mobile medium that allows listeners to listen anytime and anywhere. It still offers the best overall reach, with 93% of Americans tuning in weekly. It … Continue reading 5 Reasons Why a Regional Company’s Radio Campaign Can Fail
To Be Socially Relevant, Regional Companies Need to Become Publishers
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving social community. If you gain no other insight from this article remember this, please. Consumers, especially younger consumers do not want to be sold to. Instead they want to decide to buy a brand! … Continue reading To Be Socially Relevant, Regional Companies Need to Become Publishers
The 10 Actions a Regional Company Should Take When Hiring Their First CMO
Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most Regional companies began as a small company. Typically, much of their success came prior to hiring a Chief Marketing Officer (CMO). However, once there is a significant level of success, hiring a CMO becomes a … Continue reading The 10 Actions a Regional Company Should Take When Hiring Their First CMO