Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By now, most regional companies understand the importance of having a social presence. Between Twitter, Facebook, Instagram, Pinterest, Snapchat, and the many other social channels, there is a place for any business to find a … Continue reading Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
5 Key Elements a Regional Company Should Include in a Brief to Their Agency
A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five key elements, a regional company will have a better chance to ensure that their agency doesn’t miss the mark. You want them to hit the bullseye and deliver exactly what you need. Results. … Continue reading 5 Key Elements a Regional Company Should Include in a Brief to Their Agency
Regional Companies Should Understand the Differences Between Large and Small Agencies and Which is Best for Them
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of the company’s marketing plan. “Go big or go home”! It's a phrase heard quite often, but do you really need to go big when hiring a media agency? No matter the … Continue reading Regional Companies Should Understand the Differences Between Large and Small Agencies and Which is Best for Them
A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position
Regional Companies Can’t Afford an Incompetent CMO
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the average tenure of a CMO is now just over three years at a company! Is that a good business model? Obviously, most CEO’s must think so, but I’m one CEO who thinks it’s a completely … Continue reading Regional Companies Can’t Afford an Incompetent CMO
In the Face of Tech Overload Regional Companies Need to Remain Personal
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal
Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often spend hundreds of millions, sometimes even billions on advertising. It’s obviously paying off or they wouldn’t continue to allocate as much as they do to this budget category. That’s fine when your pockets are that … Continue reading Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
Is Blockchain Technology the Future for Regional Companies Media Monitoring?
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a mid-market company’s digital advertising. There has been a ton of hype around blockchain technology and it has become a buzz word in the advertising industry. With all the issues surrounding digital advertising transparency, … Continue reading Is Blockchain Technology the Future for Regional Companies Media Monitoring?
Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year