A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options available, it has become increasingly difficult for any regional company to properly execute successful media campaigns on their own without the additional expertise of an external buying agency. Great agencies constantly vet new opportunities, … Continue reading 5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to conversion rates, down to a single ad, Performance Marketing completely changed the way companies advertised. It became the measurement of success for marketing campaigns and was developed from a need to decrease cost … Continue reading Regional Businesses Need More Than Performance Marketing to Lift Their Brand

Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences. With the introduction of Influencer Marketing, a door has opened to a whole new universe of advertising through individual’s social popularity. When vetted properly the correct influencers can reach a targeted audience, build trust, and … Continue reading Even Regional Businesses Need to Choose Their Influencers Wisely

Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So, if you don’t want to hear me go on and on about a pet peeve of mine, it’s probably time to click out. Just so I’m perfectly clear and don’t offend some folks, this article … Continue reading If You Want to Play, It’s Smarter to Pay!

A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in the ocean, and you don’t go fishing for marlin in a stream! And, even if you could, you don’t catch much without the right bait! What the heck is he … Continue reading The Bait Needs to Match the Catch

When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines, billboards, transit, videos, digital ads, emails, boosted social post, influencer and podcasting messaging…the list goes on and on with the different ways a company can get audiences to notice them. But do the … Continue reading Sexy Looks Like This for a Regional Company’s Media Plan

Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as more and more people subscribe and listen. Nearly 30% of the U.S. population now tunes into at least one podcast regularly, and more are actively searching for engaging podcast content. Podcast advertising presents many unique … Continue reading For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing

Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of digital ads and engagement that I won’t either bother reiterating any of it. You know it! We’ve all heard it and most CMOs believe it’s going to catapult their brands … Continue reading Regional Companies Will Benefit More from a Media Mix

Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report from NPR and Edison Research, there is a general rise in concern that voice activated devices are invading our privacy. People are beginning to wonder if they are always listening. Is every word … Continue reading Convenience vs. Creepy: Should Consumers Worry?