A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in the ocean, and you don’t go fishing for marlin in a stream! And, even if you could, you don’t catch much without the right bait! What the heck is he … Continue reading The Bait Needs to Match the Catch
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines, billboards, transit, videos, digital ads, emails, boosted social post, influencer and podcasting messaging…the list goes on and on with the different ways a company can get audiences to notice them. But do the … Continue reading Sexy Looks Like This for a Regional Company’s Media Plan
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as more and more people subscribe and listen. Nearly 30% of the U.S. population now tunes into at least one podcast regularly, and more are actively searching for engaging podcast content. Podcast advertising presents many unique … Continue reading For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of digital ads and engagement that I won’t either bother reiterating any of it. You know it! We’ve all heard it and most CMOs believe it’s going to catapult their brands … Continue reading Regional Companies Will Benefit More from a Media Mix
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report from NPR and Edison Research, there is a general rise in concern that voice activated devices are invading our privacy. People are beginning to wonder if they are always listening. Is every word … Continue reading Convenience vs. Creepy: Should Consumers Worry?
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media, regional brands are finally starting to figure out that content is king. That audiences everywhere are looking to be engaged with and not sold to. These companies need to ensure that they are posting content … Continue reading Re-Introducing the “Blog” Into A Regional Company’s Content Marketing Plans
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing or promoting a business is the act of getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. Marketing, … Continue reading Planning an Outreach Marketing Strategy for Regional Brands is Key
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market business, chances are your media needs are not being met or handled properly and there’s several reasons for that. Basically, in the nutshell, the media buying industry wasn’t designed to accommodate the … Continue reading Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the last 10 years, the digital marketing landscape has changed in so many new and exciting ways, creating more opportunities to advertise your products or services. Once digital advertising represented the entire non-traditional landscape, but no … Continue reading 3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets. It should be a manual for their actions and those actions need to be measurable to quantify success or failure. Every post, reply, like, and comment needs to serve a specific purpose. The … Continue reading 5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy