When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
For those of us who have been fortunate enough to remain working through these difficult times and not be on...
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
If you’re like me, you have heard just about every opinion and study known to man concerning COVID-19. While some...
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my...
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their...
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that...
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all...
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career....
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of technology....
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost...
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences....
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So,...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart...
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media,...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social...
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP....
Skillful negotiations ensure a mid-market company can hang with the big boys! (more…)
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users...
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part...
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate...
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...