Jan 142 min read
Why Media Pre-Planning is the Missing Piece in Your Campaign Strategy
Across the advertising industry, the rush to launch campaigns and exceed goals often overshadows the importance of pre-planning. As an...
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Jan 9, 20243 min read
Where’s The Common Sense?
Over the last ten years, we have seen some impressive advances made not only in data science, engineering, and analytics but also in the...
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Jan 2, 20243 min read
Deepfake Ads, When Technology Outpaces Intelligence
It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...
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Dec 19, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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Dec 12, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
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Nov 28, 20233 min read
Retail Media Networks: The Next Revenue Generator for Grocers!
Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...
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