The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
Traditional
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
