Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
Tracking
The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
