Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products, things...
Strategy
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
PR ANNOUNCEMENTFOR IMMEDIATE RELEASE March 30, 2022TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands, enabling...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more personalized...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...