Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Research
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
