Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
Planning
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
