When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
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For the past decade it seems all we hear about is the virtues of digital media and the death of...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
