Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products, things...
Media Planning
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
