Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
media buying
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
