Politics Can Derail Your Regional Media Buy

Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy

Time: A Key Factor for Every Regional Media Buy

For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media campaign. In media buying, typically there are large national buys that come into media outlets with a large budget able to buy massive amounts of inventory or a local small business that cherry picks a … Continue reading Time: A Key Factor for Every Regional Media Buy