We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
digital and mobile
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking...
The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was found...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all...
PR ANNOUNCEMENTFOR IMMEDIATE RELEASE March 30, 2022TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands, enabling...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
Written by Jessica Infante - Dec. 22, 2021 at 9:54 AMOriginal article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf, beverage alcohol brands...
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more personalized...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
