Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
digital and mobile
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
Reaching consumers through their passions, interest, and conversation In 2020, according to a benchmark report by Influencer Marketing Hub, it...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
