Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products, things...
Branding
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was found...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
PR ANNOUNCEMENTFOR IMMEDIATE RELEASE March 30, 2022TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands, enabling...
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Written by Jessica Infante - Dec. 22, 2021 at 9:54 AMOriginal article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf, beverage alcohol brands...
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more personalized...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
