Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising

Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money, right? We’ve all heard that expression so often that we take it for granted. Which is a shame, because now more than even in media it’s never rang truer. Unfortunately, many C … Continue reading Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising

Regional Companies Beware of Automated Reconciliations Alone

Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the strategic part of advertising. It’s not as sexy as the creative process. Regional and mid-market companies usually spend months creating the content and laying out the message but tend to invest less time planning ad … Continue reading Regional Companies Beware of Automated Reconciliations Alone

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand the value of trafficking ads. Whether the ads are for OOH, radio, TV or digital, trafficking of ads by the ad agency is an important function in campaign management on your behalf. Trafficking is the … Continue reading Regional Company’s Successes Can Be Dependent on Ad Trafficking

Regional Companies Need A Unified Planning & Buying Team

An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has been lost in the negotiation and buying process of most media agencies. While it has benefitted the agency, it has done a great disservice to the client, especially for mid-market size companies. … Continue reading Regional Companies Need A Unified Planning & Buying Team

Why Transparency and Accountability Should Matter to Regional Brands

Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore the well documented transparency and accountability issues that have plagued the advertising industry. Many of the mid-size and larger agencies are facing client and DOJ scrutiny for inaccurate pricing or post buy media outlet … Continue reading Why Transparency and Accountability Should Matter to Regional Brands

The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

The Pros and Cons of Programmatic Buying for Regional Companies

The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real Time Bidding (RTB) are often touted as the most efficient buys since the inception of media. The digital media outlets say it’s more efficient, highly targeted and less expensive. Keep in mind when it … Continue reading The Pros and Cons of Programmatic Buying for Regional Companies

Mobile Micro Marketing Definitely Benefits Regional Companies

Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention