Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is...
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand...
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to...
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top...
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and...
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic...
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner...
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are...
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When...
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused...
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be...
There are just as many differences as similarities and you need to get it right. When a regional company plans...
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest...
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume,...
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick...
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their...
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is...
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking...
Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most...
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong...
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of...
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and...
Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no...
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social....
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was...
A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing...
Using share of voice to grow a brand, gain market share and not drown the budget. For any business,...
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in...
