Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the strategic part of advertising. It’s not as sexy as the creative process. Regional and mid-market companies usually spend months creating the content and laying out the message but tend to invest less time planning ad … Continue reading Regional Companies Beware of Automated Reconciliations Alone
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand the value of trafficking ads. Whether the ads are for OOH, radio, TV or digital, trafficking of ads by the ad agency is an important function in campaign management on your behalf. Trafficking is the … Continue reading Regional Company’s Successes Can Be Dependent on Ad Trafficking
Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has been lost in the negotiation and buying process of most media agencies. While it has benefitted the agency, it has done a great disservice to the client, especially for mid-market size companies. … Continue reading Regional Companies Need A Unified Planning & Buying Team
Why Transparency and Accountability Should Matter to Regional Brands
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore the well documented transparency and accountability issues that have plagued the advertising industry. Many of the mid-size and larger agencies are facing client and DOJ scrutiny for inaccurate pricing or post buy media outlet … Continue reading Why Transparency and Accountability Should Matter to Regional Brands
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional Companies Must Monitor Traffic Delivery
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and transparency is discussed, it is primarily associated with online digital and video ads. There is a lot of controversy and uncertainty as to whether advertisers are getting what they pay for or … Continue reading Regional Companies Must Monitor Traffic Delivery
The Pros and Cons of Programmatic Buying for Regional Companies
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real Time Bidding (RTB) are often touted as the most efficient buys since the inception of media. The digital media outlets say it’s more efficient, highly targeted and less expensive. Keep in mind when it … Continue reading The Pros and Cons of Programmatic Buying for Regional Companies
Mobile Micro Marketing Definitely Benefits Regional Companies
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
Regional Companies Need Data But May Be Overlooking Obvious Numbers
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain research there are 60+ TV network companies, 1,761 TV Stations, 15,330 radio stations, 368,263 out of home placements and 1.7 billion websites, with 200,000 being active sites in the US today. And, according to … Continue reading Regional Companies Need Data But May Be Overlooking Obvious Numbers