At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part...
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate...
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen...
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with...
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on...
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are...
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native...
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and...
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re...
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved....
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is...
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to...
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top...
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and...
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic...
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner...
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are...
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When...
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking...
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused...
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be...
There are just as many differences as similarities and you need to get it right. When a regional company plans...
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume,...
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick...
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online advertising options, including...
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their...
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the...
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is...
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking...
Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most...
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong...
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of...
