Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy
Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media. National companies typically have extremely large media budgets, unfortunately most mid- market and regional companies can’t say the same. They need to be nimbler and thorough in their evaluations, goals and objectives before … Continue reading Regional Companies Need Everyone at the Table Before Final Plans are Cemented
The Importance of Vetting Digital for Regional Companies
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies
Regional Companies Can Take Their Programmatic Buys to the Next Level
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native advertising began as a design that would make online ads appear more natural on a web page. Rather than making it obvious that an ad is not part of the original page, native advertising uses … Continue reading Regional Companies Can Take Their Programmatic Buys to the Next Level
Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether you call it added value, value add or bonus, getting additional exposure for a media buy should be an important piece of any media plan. It can increase your brands exposure by increasing … Continue reading Is There a Better Way to Utilize Added Value in Regional Media Buying?
Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a national company then you probably can afford to advertise all year long. However, if your company is mid-market or regional, then one of the most important rules you need to follow is to use … Continue reading Tis the Season for a Successful Regional Media Buy
Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money, right? We’ve all heard that expression so often that we take it for granted. Which is a shame, because now more than even in media it’s never rang truer. Unfortunately, many C … Continue reading Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
Regional Companies Beware of Automated Reconciliations Alone
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the strategic part of advertising. It’s not as sexy as the creative process. Regional and mid-market companies usually spend months creating the content and laying out the message but tend to invest less time planning ad … Continue reading Regional Companies Beware of Automated Reconciliations Alone
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand the value of trafficking ads. Whether the ads are for OOH, radio, TV or digital, trafficking of ads by the ad agency is an important function in campaign management on your behalf. Trafficking is the … Continue reading Regional Company’s Successes Can Be Dependent on Ad Trafficking
Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has been lost in the negotiation and buying process of most media agencies. While it has benefitted the agency, it has done a great disservice to the client, especially for mid-market size companies. … Continue reading Regional Companies Need A Unified Planning & Buying Team