Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
If you’re like me, you have heard just about every opinion and study known to man concerning COVID-19. While some...
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking...
Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my...
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their...
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that...
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a...
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all...
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career....
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of technology....
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost...
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences....
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So,...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart...
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media,...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social...
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP....
Skillful negotiations ensure a mid-market company can hang with the big boys! (more…)
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users...
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part...
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight...
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate...
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen...
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with...
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on...
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are...
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native...
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and...
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re...
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved....
