Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over the last few years, many regional companies have shifted away from their traditional website in favor of utilizing their Facebook page. Many believe that more consumers are on Facebook and that it’s less expensive to … Continue reading Regional Companies Shouldn’t Resign Their Website to Facebook
Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry is investing in, mid-market companies should consider keeping … Continue reading Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position
5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No matter what size the advertising budget is, regional companies compete against national companies daily and struggle with making the most of media dollars. Mid-market and regional companies should consider these strategies to … Continue reading 5 Ways Regional Companies Can Maximize Advertising Dollars
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy
Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media. National companies typically have extremely large media budgets, unfortunately most mid- market and regional companies can’t say the same. They need to be nimbler and thorough in their evaluations, goals and objectives before … Continue reading Regional Companies Need Everyone at the Table Before Final Plans are Cemented
The Importance of Vetting Digital for Regional Companies
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies
Regional Companies Can Take Their Programmatic Buys to the Next Level
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native advertising began as a design that would make online ads appear more natural on a web page. Rather than making it obvious that an ad is not part of the original page, native advertising uses … Continue reading Regional Companies Can Take Their Programmatic Buys to the Next Level
Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether you call it added value, value add or bonus, getting additional exposure for a media buy should be an important piece of any media plan. It can increase your brands exposure by increasing … Continue reading Is There a Better Way to Utilize Added Value in Regional Media Buying?
Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a national company then you probably can afford to advertise all year long. However, if your company is mid-market or regional, then one of the most important rules you need to follow is to use … Continue reading Tis the Season for a Successful Regional Media Buy