More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook and Instagram alone attract more mobile users everyday than nearly any other apps. But the engagement doesn’t stop at these popular apps. People turn to apps for gaming, video, dining, … Continue reading Why Regional Companies Should Embrace In-App Advertising
3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow is by listening to your audience. The best way to do this is through the “Voice of Consumers,” or VoC. While listening to your customers may seem obvious, it’s important … Continue reading 3 (VoC) Strategies That Gain Regional Companies an Advantage
TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for a regional or mid-market company can be fairly straight forward or quite complex depending on several issues that I’ll cover in another article at another time. Today we’re going to focus on the injustice … Continue reading TV Adjacency Issues Can Be Big Problems for Regional Companies
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency
When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for their clients. Companies have come to expect some level of bonus with their buys which ultimately, depending on the amount, can make a media buy more productive and a better value. While added value … Continue reading When Added Value Is No Value at All to Regional Companies
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over the last few years, many regional companies have shifted away from their traditional website in favor of utilizing their Facebook page. Many believe that more consumers are on Facebook and that it’s less expensive to … Continue reading Regional Companies Shouldn’t Resign Their Website to Facebook
Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry is investing in, mid-market companies should consider keeping … Continue reading Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position
5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No matter what size the advertising budget is, regional companies compete against national companies daily and struggle with making the most of media dollars. Mid-market and regional companies should consider these strategies to … Continue reading 5 Ways Regional Companies Can Maximize Advertising Dollars
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy