A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences....
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So,...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart...
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media,...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social...
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP....
Skillful negotiations ensure a mid-market company can hang with the big boys! (more…)
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users...
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part...
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight...
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate...
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen...
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with...
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on...
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are...
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native...
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and...
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re...
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved....
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is...
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to...
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top...
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and...
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic...
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner...
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are...
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When...
