Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so often, a small local company works hard and smart enough to become a large regional company. The owner focuses his/her attention to detail, service, special needs or another business niche’ which makes … Continue reading Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

By Educating Consumers, Regional Companies Can Grow Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s consumers don’t want to be sold, they want to consciously buy. At times they still respond to traditional advertising, but today’s consumers are savvier and consume more media and information faster now than a decade … Continue reading By Educating Consumers, Regional Companies Can Grow Business

Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By now, most regional companies understand the importance of having a social presence. Between Twitter, Facebook, Instagram, Pinterest, Snapchat, and the many other social channels, there is a place for any business to find a … Continue reading Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

5 Key Elements a Regional Company Should Include in a Brief to Their Agency

A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five key elements, a regional company will have a better chance to ensure that their agency doesn’t miss the mark. You want them to hit the bullseye and deliver exactly what you need. Results. … Continue reading 5 Key Elements a Regional Company Should Include in a Brief to Their Agency

Regional Companies Should Understand the Differences Between Large and Small Agencies and Which is Best for Them

For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of the company’s marketing plan. “Go big or go home”! It's a phrase heard quite often, but do you really need to go big when hiring a media agency? No matter the … Continue reading Regional Companies Should Understand the Differences Between Large and Small Agencies and Which is Best for Them

A Regional Company’s Employees Offer More Than Their Current Position

Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position

In the Face of Tech Overload Regional Companies Need to Remain Personal

Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal

Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets

Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often spend hundreds of millions, sometimes even billions on advertising. It’s obviously paying off or they wouldn’t continue to allocate as much as they do to this budget category. That’s fine when your pockets are that … Continue reading Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention