As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more personalized...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen,...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have...
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If...
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common...
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in...
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems...
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple...
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s...
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in...
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from...
