The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry between the sales and marketing departments. When numbers are good, the sales team is usually the department getting all the accolades, attention and bonuses, while the marketing department typically sits back and looks … Continue reading For A Regional Company, Great Media Is Another Member of the Sales Team
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We all know that a great media strategy is a plan of action that assists businesses in reaching their target audience in ways that will help these businesses meet or exceed the final goals and … Continue reading 4 Media Strategy Elements That Could Prove Costly for a Regional Business
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if utilized correctly, is their nimbleness to shuck and jive and geo target their individual market media campaigns, instead of throwing a national media net over their customer base. They’re in constant pursuit of unique ways … Continue reading The Importance of a Regional Company and Its Agency’s Relationship
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of his videos. He’s a consummate professional with his own unique opinions and style. He’s raw, real and at times a bit over the top but I, like thousands of others … Continue reading Sorry Gary Vee, this time I must disagree.
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a mid-market company’s digital advertising. There has been a ton of hype around blockchain technology and it has become a buzz word in the advertising industry. With all the issues surrounding digital advertising transparency, … Continue reading Is Blockchain Technology the Future for Regional Companies Media Monitoring?
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then you know I believe a diversified media portfolio is typically better than a single course of attack. A plan that includes a proper mix of traditional advertising, alongside digital and mobile media normally produces better … Continue reading The Benefits of Online Radio Advertising for Regional Companies
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process
Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy