In the Face of Tech Overload Regional Companies Need to Remain Personal

Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal

Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets

Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often spend hundreds of millions, sometimes even billions on advertising. It’s obviously paying off or they wouldn’t continue to allocate as much as they do to this budget category. That’s fine when your pockets are that … Continue reading Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

Is Blockchain Technology the Future for Regional Companies Media Monitoring?

More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a mid-market company’s digital advertising. There has been a ton of hype around blockchain technology and it has become a buzz word in the advertising industry. With all the issues surrounding digital advertising transparency, … Continue reading Is Blockchain Technology the Future for Regional Companies Media Monitoring?

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Regional Companies Need Data But May Be Overlooking Obvious Numbers

There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain research there are 60+ TV network companies, 1,761 TV Stations, 15,330 radio stations, 368,263 out of home placements and 1.7 billion websites, with 200,000 being active sites in the US today. And, according to … Continue reading Regional Companies Need Data But May Be Overlooking Obvious Numbers

A “Full Service” Agency May Not Offer the Best Service for a Regional Company

Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup or when they aren’t feeling well. These doctors have been trained in multiple areas of medicine and are good doctors, but once they have diagnosed a specific health issue, … Continue reading A “Full Service” Agency May Not Offer the Best Service for a Regional Company

5 Good Reasons Why a Regional Company Needs a Customized Media Plan

The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes. Agencies that focus on specific industries and others that specialize in one media outlet, which is why we have seen such a large growth in digital and social only agencies. They’ve … Continue reading 5 Good Reasons Why a Regional Company Needs a Customized Media Plan

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process