5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process

Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans

Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry is investing in, mid-market companies should consider keeping … Continue reading Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans

The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and transparency is discussed, it is primarily associated with online digital and video ads. There is a lot of controversy and uncertainty as to whether advertisers are getting what they pay for or … Continue reading Regional Companies Must Monitor Traffic Delivery

Regional Companies Can Take Their Programmatic Buys to the Next Level

Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native advertising began as a design that would make online ads appear more natural on a web page. Rather than making it obvious that an ad is not part of the original page, native advertising uses … Continue reading Regional Companies Can Take Their Programmatic Buys to the Next Level

Negotiations Are Crucial to a Regional Company’s Ad Buy

Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy

TV Adjacency Issues Can Be Big Issue for Regional Companies

Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for a regional or mid-market company can be fairly straight forward or quite complex depending on several issues that I’ll cover in another article at another time. Today we’re going to focus on the injustice … Continue reading TV Adjacency Issues Can Be Big Issue for Regional Companies

Regional Companies Beware of Automated Reconciliations Alone

Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the strategic part of advertising. It’s not as sexy as the creative process. Regional and mid-market companies usually spend months creating the content and laying out the message but tend to invest less time planning ad … Continue reading Regional Companies Beware of Automated Reconciliations Alone

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand the value of trafficking ads. Whether the ads are for OOH, radio, TV or digital, trafficking of ads by the ad agency is an important function in campaign management on your behalf. Trafficking is the … Continue reading Regional Company’s Successes Can Be Dependent on Ad Trafficking