Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for their clients. Companies have come to expect some level of bonus with their buys which ultimately, depending on the amount, can make a media buy more productive and a better value. While added value … Continue reading When Added Value Is No Value at All to Regional Companies
Category: Transparency
Why Transparency and Accountability Should Matter to Regional Brands
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore the well documented transparency and accountability issues that have plagued the advertising industry. Many of the mid-size and larger agencies are facing client and DOJ scrutiny for inaccurate pricing or post buy media outlet … Continue reading Why Transparency and Accountability Should Matter to Regional Brands