Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
Transparency
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple...
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s...
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking...
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all...
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career....
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate...
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to...
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong...
