I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two super-premium...
Transparency
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
I’ll be the first to admit, hell I might be the only one willing to admit that there is no...
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple...
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s...
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking...
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all...
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career....
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate...
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to...
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong...
