Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if utilized correctly, is their nimbleness to shuck and jive and geo target their individual market media campaigns, instead of throwing a national media net over their customer base. They’re in constant pursuit of unique ways … Continue reading The Importance of a Regional Company and Its Agency’s Relationship
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a mid-market company’s digital advertising. There has been a ton of hype around blockchain technology and it has become a buzz word in the advertising industry. With all the issues surrounding digital advertising transparency, … Continue reading Is Blockchain Technology the Future for Regional Companies Media Monitoring?
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for their clients. Companies have come to expect some level of bonus with their buys which ultimately, depending on the amount, can make a media buy more productive and a better value. While added value … Continue reading When Added Value Is No Value at All to Regional Companies
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore the well documented transparency and accountability issues that have plagued the advertising industry. Many of the mid-size and larger agencies are facing client and DOJ scrutiny for inaccurate pricing or post buy media outlet … Continue reading Why Transparency and Accountability Should Matter to Regional Brands
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so often, a small local company works hard and smart enough to become a large regional company. The owner focuses his/her attention to detail, service, special needs or another business niche’ which makes … Continue reading Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.