Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for a regional or mid-market company can be fairly straight forward or quite complex depending on several issues that I’ll cover in another article at another time. Today we’re going to focus on the injustice … Continue reading TV Adjacency Issues Can Be Big Issue for Regional Companies
Category: Trafficking
Regional Companies Beware of Automated Reconciliations Alone
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the strategic part of advertising. It’s not as sexy as the creative process. Regional and mid-market companies usually spend months creating the content and laying out the message but tend to invest less time planning ad … Continue reading Regional Companies Beware of Automated Reconciliations Alone
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand the value of trafficking ads. Whether the ads are for OOH, radio, TV or digital, trafficking of ads by the ad agency is an important function in campaign management on your behalf. Trafficking is the … Continue reading Regional Company’s Successes Can Be Dependent on Ad Trafficking