It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
Trafficking
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight...
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is...
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand...
