I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
Trafficking
I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight...
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is...
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t understand...
