The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry between the sales and marketing departments. When numbers are good, the sales team is usually the department getting all the accolades, attention and bonuses, while the marketing department typically sits back and looks … Continue reading For A Regional Company, Great Media Is Another Member of the Sales Team
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of his videos. He’s a consummate professional with his own unique opinions and style. He’s raw, real and at times a bit over the top but I, like thousands of others … Continue reading Sorry Gary Vee, this time I must disagree.
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for a regional or mid-market company can be fairly straight forward or quite complex depending on several issues that I’ll cover in another article at another time. Today we’re going to focus on the injustice … Continue reading TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry is investing in, mid-market companies should consider keeping … Continue reading Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media. While the explosion of the internet has brought on an enormous number of digital mediums and apps that would have people believing that no one listens to it anymore, that simply isn’t … Continue reading Terrestrial Radio for Regional Companies
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been dominating the scenery. These boards are extremely eye catching and have given new life into outdoor. But was it ever on life support or is ignorance just arrogant and bliss? And, which are better, static … Continue reading What is The Best Out of Home Marketing for Regional Companies?
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite many opinions, radio is an incredibly powerful medium. It’s a mobile medium that allows listeners to listen anytime and anywhere. It still offers the best overall reach, with 93% of Americans tuning in weekly. It … Continue reading 5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of the most data-driven companies in the country are over shooting the runway when it comes to truly understanding the landmines that still exist in the digital space. Therefore, many mid-market companies that don’t have data … Continue reading Traditional Advertising, A Must for Increasing Regional Brand Recall
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal