I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts, previous...
Traditional
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent...
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an...
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary...
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight...
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen...
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest...
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of...
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and...
