Planning an Outreach Marketing Strategy for Regional Brands is Key

Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing or promoting a business is the act of getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. Marketing, … Continue reading Planning an Outreach Marketing Strategy for Regional Brands is Key

Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market business, chances are your media needs are not being met or handled properly and there’s several reasons for that. Basically, in the nutshell, the media buying industry wasn’t designed to accommodate the … Continue reading Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence

For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the last 10 years, the digital marketing landscape has changed in so many new and exciting ways, creating more opportunities to advertise your products or services. Once digital advertising represented the entire non-traditional landscape, but no … Continue reading 3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We all know that a great media strategy is a plan of action that assists businesses in reaching their target audience in ways that will help these businesses meet or exceed the final goals and … Continue reading 4 Media Strategy Elements That Could Prove Costly for a Regional Business

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency

Politics Can Derail Your Regional Media Buy

Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy

Tis the Season for a Successful Regional Media Buy

Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a national company then you probably can afford to advertise all year long. However, if your company is mid-market or regional, then one of the most important rules you need to follow is to use … Continue reading Tis the Season for a Successful Regional Media Buy

Mobile Micro Marketing Definitely Benefits Regional Companies

Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

Regional Companies Need Data But May Be Overlooking Obvious Numbers

There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain research there are 60+ TV network companies, 1,761 TV Stations, 15,330 radio stations, 368,263 out of home placements and 1.7 billion websites, with 200,000 being active sites in the US today. And, according to … Continue reading Regional Companies Need Data But May Be Overlooking Obvious Numbers