Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products, things...
Targeting
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments...
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able...
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
AI and Tech are key but not everything! No, 2022 will not look like iRobot starring Will Smith. However, it...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been...
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was found...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Written by Jessica Infante - Dec. 22, 2021 at 9:54 AMOriginal article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf, beverage alcohol brands...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme...
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from...
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase...
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re...
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic...
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick...
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is...
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and...
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was...
