Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal
Category: Targeting
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
Regional Companies Need Data But May Be Overlooking Obvious Numbers
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain research there are 60+ TV network companies, 1,761 TV Stations, 15,330 radio stations, 368,263 out of home placements and 1.7 billion websites, with 200,000 being active sites in the US today. And, according to … Continue reading Regional Companies Need Data But May Be Overlooking Obvious Numbers
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy
Mobile Micro Marketing Definitely Benefits Regional Companies
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies
Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a national company then you probably can afford to advertise all year long. However, if your company is mid-market or regional, then one of the most important rules you need to follow is to use … Continue reading Tis the Season for a Successful Regional Media Buy
(ODV) Viewers and Regional Company Brand Connection
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original Digital Video or (ODV) is defined as professionally produced content made by publishers, media companies, and online-only companies, that is consumed on ad-supported over-the-top (OTT) platforms. YouTube is probably the most notable example. … Continue reading (ODV) Viewers and Regional Company Brand Connection
Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is crucial and these departments should never work in their own silos. Communication between these two departments is of the utmost importance for any business, but even more important for a mid-market company that is growing. … Continue reading Social + Traditional = Best Regional Company Expansion Plans
Limited Data Mining Can Still Aid Regional Companies
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in 1836, advertisers have been making use of a variety of data mining to target audience specific information to make better marketing decisions. Early on data mining was limited to gathering the demographics of … Continue reading Limited Data Mining Can Still Aid Regional Companies