Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
Targeting
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
Over the past year, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme...
AI and Tech are key but not everything! No, 2021 will not look like iRobot starring Will Smith. However, it...
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from...
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase...
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re...
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic...
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick...
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is...
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and...
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was...
