Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in...
Strategy
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple...
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations...
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase...
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking...
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their...
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart...
