When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners....
Strategy
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are...
Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a...
I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two super-premium...
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products, things...
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments...
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums,...
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online advertising options, including...
AI and Tech are key but not everything! No, 2022 will not look like iRobot starring Will Smith. However, it...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
I like making projections and I tend to fancy myself a bit further out on the curve than most. I...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the...
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot...
I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer...
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen,...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
