3 (VoC) Strategies That Gain Regional Companies an Advantage

At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow is by listening to your audience. The best way to do this is through the “Voice of Consumers,” or VoC. While listening to your customers may seem obvious, it’s important … Continue reading 3 (VoC) Strategies That Gain Regional Companies an Advantage

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over the last few years, many regional companies have shifted away from their traditional website in favor of utilizing their Facebook page. Many believe that more consumers are on Facebook and that it’s less expensive to … Continue reading Regional Companies Shouldn’t Resign Their Website to Facebook

Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising

Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money, right? We’ve all heard that expression so often that we take it for granted. Which is a shame, because now more than even in media it’s never rang truer. Unfortunately, many C … Continue reading Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising

The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

To Be Socially Relevant, Regional Companies Need to Become Publishers

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving social community. If you gain no other insight from this article remember this, please. Consumers, especially younger consumers do not want to be sold to. Instead they want to decide to buy a brand! … Continue reading To Be Socially Relevant, Regional Companies Need to Become Publishers

By Educating Consumers, Regional Companies Can Grow Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s consumers don’t want to be sold, they want to consciously buy. At times they still respond to traditional advertising, but today’s consumers are savvier and consume more media and information faster now than a decade … Continue reading By Educating Consumers, Regional Companies Can Grow Business

Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By now, most regional companies understand the importance of having a social presence. Between Twitter, Facebook, Instagram, Pinterest, Snapchat, and the many other social channels, there is a place for any business to find a … Continue reading Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

A Regional Company’s Employees Offer More Than Their Current Position

Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention