I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
Social
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I...
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common...
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems...
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme...
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in...
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social...
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part...
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved....
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the...
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social....
