To Be Socially Relevant, Regional Companies Need to Become Publishers

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving social community. If you gain no other insight from this article remember this, please. Consumers, especially younger consumers do not want to be sold to. Instead they want to decide to buy a brand! … Continue reading To Be Socially Relevant, Regional Companies Need to Become Publishers

By Educating Consumers, Regional Companies Can Grow Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s consumers don’t want to be sold, they want to consciously buy. At times they still respond to traditional advertising, but today’s consumers are savvier and consume more media and information faster now than a decade … Continue reading By Educating Consumers, Regional Companies Can Grow Business

Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By now, most regional companies understand the importance of having a social presence. Between Twitter, Facebook, Instagram, Pinterest, Snapchat, and the many other social channels, there is a place for any business to find a … Continue reading Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

A Regional Company’s Employees Offer More Than Their Current Position

Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

Regional Company’s Product Promotion Through Influencers

Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would garner attention of an audience by having celebrities wear, eat or drink their products or mention the use of a product during an interview. Today, the need to have someone in Hollywood tout … Continue reading Regional Company’s Product Promotion Through Influencers

Social + Traditional = Best Regional Company Expansion Plans

Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is crucial and these departments should never work in their own silos. Communication between these two departments is of the utmost importance for any business, but even more important for a mid-market company that is growing. … Continue reading Social + Traditional = Best Regional Company Expansion Plans