Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money, right? We’ve all heard that expression so often that we take it for granted. Which is a shame, because now more than even in media it’s never rang truer. Unfortunately, many C … Continue reading Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
Category: Social
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Top 10 Media Industry Predictions for 2019
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused on national predictions, number 10 pertains to regional and mid-market companies. 1. Facebook will have at least one user privacy scandal to deal with in 2019. It will be interesting to see if the next … Continue reading Top 10 Media Industry Predictions for 2019
To Be Socially Relevant, Regional Companies Need to Become Publishers
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving social community. If you gain no other insight from this article remember this, please. Consumers, especially younger consumers do not want to be sold to. Instead they want to decide to buy a brand! … Continue reading To Be Socially Relevant, Regional Companies Need to Become Publishers
By Educating Consumers, Regional Companies Can Grow Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s consumers don’t want to be sold, they want to consciously buy. At times they still respond to traditional advertising, but today’s consumers are savvier and consume more media and information faster now than a decade … Continue reading By Educating Consumers, Regional Companies Can Grow Business
Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By now, most regional companies understand the importance of having a social presence. Between Twitter, Facebook, Instagram, Pinterest, Snapchat, and the many other social channels, there is a place for any business to find a … Continue reading Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
Regional Company’s Product Promotion Through Influencers
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would garner attention of an audience by having celebrities wear, eat or drink their products or mention the use of a product during an interview. Today, the need to have someone in Hollywood tout … Continue reading Regional Company’s Product Promotion Through Influencers
Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is crucial and these departments should never work in their own silos. Communication between these two departments is of the utmost importance for any business, but even more important for a mid-market company that is growing. … Continue reading Social + Traditional = Best Regional Company Expansion Plans