Delivery vs. Viewability; The Difference is Critical for Regional Companies

How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of concerning their digital ad campaign. First, they will get billed for every ad that’s “delivered” and second, they should not assume that anyone actually saw the “delivered” ad. That’s why ensuring the viewability … Continue reading Delivery vs. Viewability; The Difference is Critical for Regional Companies

The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their plan of attack needs to vary greatly from them growing share in an existent market. The first difference is obvious. For most companies unless iconic in nature they have very little … Continue reading The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

Terrestrial Radio for Regional Companies

Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media. While the explosion of the internet has brought on an enormous number of digital mediums and apps that would have people believing that no one listens to it anymore, that simply isn’t … Continue reading Terrestrial Radio for Regional Companies

Reputation + Awareness Impacts A Regional Company’s New Market Entry

Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them weekly, monthly and yearly often by region or market. They look to their sales teams and ad spend to drive these numbers in an upward direction. This is just as important in a … Continue reading Reputation + Awareness Impacts A Regional Company’s New Market Entry

4 Tips for Regional Companies with Shrinking Media Budgets

The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual budget looking to increase their bottom line or off setting losses, often they look at cutting all budgets by a common percentage. The media budget is usually never spared the axe. While this … Continue reading 4 Tips for Regional Companies with Shrinking Media Budgets

Social + Traditional = Best Regional Company Expansion Plans

Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is crucial and these departments should never work in their own silos. Communication between these two departments is of the utmost importance for any business, but even more important for a mid-market company that is growing. … Continue reading Social + Traditional = Best Regional Company Expansion Plans

The 10 Actions a Regional Company Should Take When Hiring Their First CMO

Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most Regional companies began as a small company. Typically, much of their success came prior to hiring a Chief Marketing Officer (CMO). However, once there is a significant level of success, hiring a CMO becomes a … Continue reading The 10 Actions a Regional Company Should Take When Hiring Their First CMO

Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so often, a small local company works hard and smart enough to become a large regional company. The owner focuses his/her attention to detail, service, special needs or another business niche’ which makes … Continue reading Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

In the Face of Tech Overload Regional Companies Need to Remain Personal

Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal

By Educating Consumers, Regional Companies Can Grow Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s consumers don’t want to be sold, they want to consciously buy. At times they still respond to traditional advertising, but today’s consumers are savvier and consume more media and information faster now than a decade … Continue reading By Educating Consumers, Regional Companies Can Grow Business