I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two super-premium...
Research
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products, things...
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
I’ll be the first to admit, hell I might be the only one willing to admit that there is no...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen,...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all...
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost...
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP....
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with...
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on...
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are...
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic...
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner...
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be...
There are just as many differences as similarities and you need to get it right. When a regional company plans...
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest...
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume,...
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their...
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is...
Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most...
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong...
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and...
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was...
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in...
