Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most Regional companies began as a small company. Typically, much of their success came prior to hiring a Chief Marketing Officer (CMO). However, once there is a significant level of success, hiring a CMO becomes a … Continue reading The 10 Actions a Regional Company Should Take When Hiring Their First CMO
Category: Research
Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so often, a small local company works hard and smart enough to become a large regional company. The owner focuses his/her attention to detail, service, special needs or another business niche’ which makes … Continue reading Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.
By Educating Consumers, Regional Companies Can Grow Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s consumers don’t want to be sold, they want to consciously buy. At times they still respond to traditional advertising, but today’s consumers are savvier and consume more media and information faster now than a decade … Continue reading By Educating Consumers, Regional Companies Can Grow Business
Regional Companies Should Understand the Differences Between Large and Small Agencies and Which is Best for Them
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of the company’s marketing plan. “Go big or go home”! It's a phrase heard quite often, but do you really need to go big when hiring a media agency? No matter the … Continue reading Regional Companies Should Understand the Differences Between Large and Small Agencies and Which is Best for Them
In the Face of Tech Overload Regional Companies Need to Remain Personal
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal
Regional Companies Need Data But May Be Overlooking Obvious Numbers
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain research there are 60+ TV network companies, 1,761 TV Stations, 15,330 radio stations, 368,263 out of home placements and 1.7 billion websites, with 200,000 being active sites in the US today. And, according to … Continue reading Regional Companies Need Data But May Be Overlooking Obvious Numbers
A “Full Service” Agency May Not Offer the Best Service for a Regional Company
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup or when they aren’t feeling well. These doctors have been trained in multiple areas of medicine and are good doctors, but once they have diagnosed a specific health issue, … Continue reading A “Full Service” Agency May Not Offer the Best Service for a Regional Company
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process
The Importance of Vetting Digital for Regional Companies
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency