Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process

The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency

Delivery vs. Viewability; The Difference is Critical for Regional Companies

How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of concerning their digital ad campaign. First, they will get billed for every ad that’s “delivered” and second, they should not assume that anyone actually saw the “delivered” ad. That’s why ensuring the viewability … Continue reading Delivery vs. Viewability; The Difference is Critical for Regional Companies

5 Ways Regional Companies Can Maximize Advertising Dollars

A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No matter what size the advertising budget is, regional companies compete against national companies daily and struggle with making the most of media dollars. Mid-market and regional companies should consider these strategies to … Continue reading 5 Ways Regional Companies Can Maximize Advertising Dollars

The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their plan of attack needs to vary greatly from them growing share in an existent market. The first difference is obvious. For most companies unless iconic in nature they have very little … Continue reading The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

Reputation + Awareness Impacts A Regional Company’s New Market Entry

Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them weekly, monthly and yearly often by region or market. They look to their sales teams and ad spend to drive these numbers in an upward direction. This is just as important in a … Continue reading Reputation + Awareness Impacts A Regional Company’s New Market Entry

Social + Traditional = Best Regional Company Expansion Plans

Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing is crucial and these departments should never work in their own silos. Communication between these two departments is of the utmost importance for any business, but even more important for a mid-market company that is growing. … Continue reading Social + Traditional = Best Regional Company Expansion Plans

Limited Data Mining Can Still Aid Regional Companies

Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in 1836, advertisers have been making use of a variety of data mining to target audience specific information to make better marketing decisions. Early on data mining was limited to gathering the demographics of … Continue reading Limited Data Mining Can Still Aid Regional Companies

Terrestrial Radio for Regional Companies

Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media. While the explosion of the internet has brought on an enormous number of digital mediums and apps that would have people believing that no one listens to it anymore, that simply isn’t … Continue reading Terrestrial Radio for Regional Companies