A Regional Company’s Employees Offer More Than Their Current Position

Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position

5 Ways Regional Companies Can Maximize Advertising Dollars

A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No matter what size the advertising budget is, regional companies compete against national companies daily and struggle with making the most of media dollars. Mid-market and regional companies should consider these strategies to … Continue reading 5 Ways Regional Companies Can Maximize Advertising Dollars

Politics Can Derail Your Regional Media Buy

Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy

Regional Companies Need Everyone at the Table Before Final Plans are Cemented

Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media. National companies typically have extremely large media budgets, unfortunately most mid- market and regional companies can’t say the same. They need to be nimbler and thorough in their evaluations, goals and objectives before … Continue reading Regional Companies Need Everyone at the Table Before Final Plans are Cemented

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether you call it added value, value add or bonus, getting additional exposure for a media buy should be an important piece of any media plan. It can increase your brands exposure by increasing … Continue reading Is There a Better Way to Utilize Added Value in Regional Media Buying?

Tis the Season for a Successful Regional Media Buy

Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a national company then you probably can afford to advertise all year long. However, if your company is mid-market or regional, then one of the most important rules you need to follow is to use … Continue reading Tis the Season for a Successful Regional Media Buy

Regional Companies Need A Unified Planning & Buying Team

An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has been lost in the negotiation and buying process of most media agencies. While it has benefitted the agency, it has done a great disservice to the client, especially for mid-market size companies. … Continue reading Regional Companies Need A Unified Planning & Buying Team

Mobile Micro Marketing Definitely Benefits Regional Companies

Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

Regional Companies Need Data But May Be Overlooking Obvious Numbers

There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain research there are 60+ TV network companies, 1,761 TV Stations, 15,330 radio stations, 368,263 out of home placements and 1.7 billion websites, with 200,000 being active sites in the US today. And, according to … Continue reading Regional Companies Need Data But May Be Overlooking Obvious Numbers