Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Regional Companies Need Data But May Be Overlooking Obvious Numbers

There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain research there are 60+ TV network companies, 1,761 TV Stations, 15,330 radio stations, 368,263 out of home placements and 1.7 billion websites, with 200,000 being active sites in the US today. And, according to … Continue reading Regional Companies Need Data But May Be Overlooking Obvious Numbers

A “Full Service” Agency May Not Offer the Best Service for a Regional Company

Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup or when they aren’t feeling well. These doctors have been trained in multiple areas of medicine and are good doctors, but once they have diagnosed a specific health issue, … Continue reading A “Full Service” Agency May Not Offer the Best Service for a Regional Company

5 Good Reasons Why a Regional Company Needs a Customized Media Plan

The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes. Agencies that focus on specific industries and others that specialize in one media outlet, which is why we have seen such a large growth in digital and social only agencies. They’ve … Continue reading 5 Good Reasons Why a Regional Company Needs a Customized Media Plan

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process

Negotiations Are Crucial to a Regional Company’s Ad Buy

Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency

A Big Mistake: Regional Companies That Repurpose TV Ads

A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like YouTube started taking off it wasn’t long before advertisers looked to capitalize on it with ad pre and post roll commercials to their campaigns Advertisers found a way to repurpose their … Continue reading A Big Mistake: Regional Companies That Repurpose TV Ads