What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
Planning
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their...
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost...
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP....
Skillful negotiations ensure a mid-market company can hang with the big boys! (more…)
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with...
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are...
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on...
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and...
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic...
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner...
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are...
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When...
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
There are just as many differences as similarities and you need to get it right. When a regional company plans...
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume,...
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online advertising options, including...
