The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes. Agencies that focus on specific industries and others that specialize in one media outlet, which is why we have seen such a large growth in digital and social only agencies. They’ve … Continue reading 5 Good Reasons Why a Regional Company Needs a Customized Media Plan
Category: Planning
5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency
A Big Mistake: Regional Companies That Repurpose TV Ads
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like YouTube started taking off it wasn’t long before advertisers looked to capitalize on it with ad pre and post roll commercials to their campaigns Advertisers found a way to repurpose their … Continue reading A Big Mistake: Regional Companies That Repurpose TV Ads
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy
5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No matter what size the advertising budget is, regional companies compete against national companies daily and struggle with making the most of media dollars. Mid-market and regional companies should consider these strategies to … Continue reading 5 Ways Regional Companies Can Maximize Advertising Dollars
Mobile Micro Marketing Definitely Benefits Regional Companies
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies
The Plan of Attack for a Regional Launch vs. a Mature Market Campaign
There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their plan of attack needs to vary greatly from them growing share in an existent market. The first difference is obvious. For most companies unless iconic in nature they have very little … Continue reading The Plan of Attack for a Regional Launch vs. a Mature Market Campaign