A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets. It should be a manual for their actions and those actions need to be measurable to quantify success or failure. Every post, reply, like, and comment needs to serve a specific purpose. The … Continue reading 5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
Category: Planning
4 Media Strategy Elements That Could Prove Costly for a Regional Business
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We all know that a great media strategy is a plan of action that assists businesses in reaching their target audience in ways that will help these businesses meet or exceed the final goals and … Continue reading 4 Media Strategy Elements That Could Prove Costly for a Regional Business
Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency
A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position
5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No matter what size the advertising budget is, regional companies compete against national companies daily and struggle with making the most of media dollars. Mid-market and regional companies should consider these strategies to … Continue reading 5 Ways Regional Companies Can Maximize Advertising Dollars
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to accept all political advertising campaigns and offer them the lowest established rate for their ad placements? It doesn’t matter what the outlet’s political affiliation is or whether they are interested in … Continue reading Politics Can Derail Your Regional Media Buy