Planning an Outreach Marketing Strategy for Regional Brands is Key

Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing or promoting a business is the act of getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales. Marketing, … Continue reading Planning an Outreach Marketing Strategy for Regional Brands is Key

Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market business, chances are your media needs are not being met or handled properly and there’s several reasons for that. Basically, in the nutshell, the media buying industry wasn’t designed to accommodate the … Continue reading Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence

For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the last 10 years, the digital marketing landscape has changed in so many new and exciting ways, creating more opportunities to advertise your products or services. Once digital advertising represented the entire non-traditional landscape, but no … Continue reading 3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence

5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets. It should be a manual for their actions and those actions need to be measurable to quantify success or failure. Every post, reply, like, and comment needs to serve a specific purpose. The … Continue reading 5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We all know that a great media strategy is a plan of action that assists businesses in reaching their target audience in ways that will help these businesses meet or exceed the final goals and … Continue reading 4 Media Strategy Elements That Could Prove Costly for a Regional Business

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process

Negotiations Are Crucial to a Regional Company’s Ad Buy

Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences are but maybe unsure how often they need to touch them to make an impact. In many instances when media is being purchased, reach and frequency are the yardstick used to determine which advertising should … Continue reading Regional Companies Should Eye Media Balance Before Reach & Frequency