I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two super-premium...
Planning
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of...
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online advertising options, including...
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You...
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in...
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients....
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an...
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on...
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it...
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to...
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target audiences...
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in the...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have...
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective...
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid...
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their...
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost...
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
