Sexy Looks Like This for a Regional Company’s Media Plan

When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines, billboards, transit, videos, digital ads, emails, boosted social post, influencer and podcasting messaging…the list goes on and on with the different ways a company can get audiences to notice them. But do the … Continue reading Sexy Looks Like This for a Regional Company’s Media Plan

For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing

Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as more and more people subscribe and listen. Nearly 30% of the U.S. population now tunes into at least one podcast regularly, and more are actively searching for engaging podcast content. Podcast advertising presents many unique … Continue reading For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing

Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market business, chances are your media needs are not being met or handled properly and there’s several reasons for that. Basically, in the nutshell, the media buying industry wasn’t designed to accommodate the … Continue reading Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process

Negotiations Are Crucial to a Regional Company’s Ad Buy

Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy

When Added Value Is No Value at All to Regional Companies

Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for their clients. Companies have come to expect some level of bonus with their buys which ultimately, depending on the amount, can make a media buy more productive and a better value. While added value … Continue reading When Added Value Is No Value at All to Regional Companies