An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an...
Negotiations
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by...
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential...
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work...
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find their...
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and...
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of...
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a...
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are...
If you’re like me, you have heard just about every opinion and study known to man concerning COVID-19. While some...
Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my...
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So,...
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP....
Skillful negotiations ensure a mid-market company can hang with the big boys! (more…)
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate...
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their...
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking...
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
