5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and transparency is discussed, it is primarily associated with online digital and video ads. There is a lot of controversy and uncertainty as to whether advertisers are getting what they pay for or … Continue reading Regional Companies Must Monitor Traffic Delivery

Negotiations Are Crucial to a Regional Company’s Ad Buy

Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy

When Added Value Is No Value at All to Regional Companies

Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for their clients. Companies have come to expect some level of bonus with their buys which ultimately, depending on the amount, can make a media buy more productive and a better value. While added value … Continue reading When Added Value Is No Value at All to Regional Companies

Regional Companies Need A Unified Planning & Buying Team

An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has been lost in the negotiation and buying process of most media agencies. While it has benefitted the agency, it has done a great disservice to the client, especially for mid-market size companies. … Continue reading Regional Companies Need A Unified Planning & Buying Team

Time: A Key Factor for Every Regional Media Buy

For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media campaign. In media buying, typically there are large national buys that come into media outlets with a large budget able to buy massive amounts of inventory or a local small business that cherry picks a … Continue reading Time: A Key Factor for Every Regional Media Buy

3 Things to Remember When Building a Regional Media Campaign

When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying portion. This is a high- level look at three of the steps that can increase success for any advertising campaign. Don’t Over Think Reach and Frequency Many times, a mid-market regional company … Continue reading 3 Things to Remember When Building a Regional Media Campaign

4 Tips for Regional Companies with Shrinking Media Budgets

The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual budget looking to increase their bottom line or off setting losses, often they look at cutting all budgets by a common percentage. The media budget is usually never spared the axe. While this … Continue reading 4 Tips for Regional Companies with Shrinking Media Budgets