A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in the ocean, and you don’t go fishing for marlin in a stream! And, even if you could, you don’t catch much without the right bait! What the heck is he … Continue reading The Bait Needs to Match the Catch
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines, billboards, transit, videos, digital ads, emails, boosted social post, influencer and podcasting messaging…the list goes on and on with the different ways a company can get audiences to notice them. But do the … Continue reading Sexy Looks Like This for a Regional Company’s Media Plan
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as more and more people subscribe and listen. Nearly 30% of the U.S. population now tunes into at least one podcast regularly, and more are actively searching for engaging podcast content. Podcast advertising presents many unique … Continue reading For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of digital ads and engagement that I won’t either bother reiterating any of it. You know it! We’ve all heard it and most CMOs believe it’s going to catapult their brands … Continue reading Regional Companies Will Benefit More from a Media Mix
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report from NPR and Edison Research, there is a general rise in concern that voice activated devices are invading our privacy. People are beginning to wonder if they are always listening. Is every word … Continue reading Convenience vs. Creepy: Should Consumers Worry?
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market business, chances are your media needs are not being met or handled properly and there’s several reasons for that. Basically, in the nutshell, the media buying industry wasn’t designed to accommodate the … Continue reading Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency works with their regional clients, they will have numerous campaign discussions. The conversations focus on budgets, the targeted audience, timing of the campaign, areas of focus, media types, trackable analytics and … Continue reading Regional Companies Can Be Big Losers from a Sterile RFP Process
Skillful negotiations ensure a mid-market company can hang with the big boys! I stay politically neutral on my blog, but this one time I must say Donald Trump was right when he stated, “it’s in the art of the deal that makes all the difference between winners and losers”. Every agency should negotiate better rates … Continue reading Negotiations Are Crucial to a Regional Company’s Ad Buy
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for their clients. Companies have come to expect some level of bonus with their buys which ultimately, depending on the amount, can make a media buy more productive and a better value. While added value … Continue reading When Added Value Is No Value at All to Regional Companies