The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies

Regional Companies Can Take Their Programmatic Buys to the Next Level

Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native advertising began as a design that would make online ads appear more natural on a web page. Rather than making it obvious that an ad is not part of the original page, native advertising uses … Continue reading Regional Companies Can Take Their Programmatic Buys to the Next Level

The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

The Pros and Cons of Programmatic Buying for Regional Companies

The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real Time Bidding (RTB) are often touted as the most efficient buys since the inception of media. The digital media outlets say it’s more efficient, highly targeted and less expensive. Keep in mind when it … Continue reading The Pros and Cons of Programmatic Buying for Regional Companies

Mobile Micro Marketing Definitely Benefits Regional Companies

Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

A Big Mistake: Regional Companies That Repurpose TV Ads

A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like YouTube started taking off it wasn’t long before advertisers looked to capitalize on it with ad pre and post roll commercials to their campaigns Advertisers found a way to repurpose their … Continue reading A Big Mistake: Regional Companies That Repurpose TV Ads

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an advertising campaign a mid-market company will strictly look to local or regional opportunities to deliver their message. And while there is plenty of merit in that idea for certain media formats that … Continue reading Navigating National Apps Allow Regional Companies to Target Locally

Delivery vs. Viewability; The Difference is Critical for Regional Companies

How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of concerning their digital ad campaign. First, they will get billed for every ad that’s “delivered” and second, they should not assume that anyone actually saw the “delivered” ad. That’s why ensuring the viewability … Continue reading Delivery vs. Viewability; The Difference is Critical for Regional Companies