Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then you know I believe a diversified media portfolio is typically better than a single course of attack. A plan that includes a proper mix of traditional advertising, alongside digital and mobile media normally produces better … Continue reading The Benefits of Online Radio Advertising for Regional Companies
Category: Digital & Mobile
3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow is by listening to your audience. The best way to do this is through the “Voice of Consumers,” or VoC. While listening to your customers may seem obvious, it’s important … Continue reading 3 (VoC) Strategies That Gain Regional Companies an Advantage
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over the last few years, many regional companies have shifted away from their traditional website in favor of utilizing their Facebook page. Many believe that more consumers are on Facebook and that it’s less expensive to … Continue reading Regional Companies Shouldn’t Resign Their Website to Facebook
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus for many regional companies. With $19.3 billion dollars being spent in the US during 2018 (an increase of about 56% since 2015, according to Statista), this clearly isn’t a fad. While most mid-market companies … Continue reading The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Top 10 Media Industry Predictions for 2019
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused on national predictions, number 10 pertains to regional and mid-market companies. 1. Facebook will have at least one user privacy scandal to deal with in 2019. It will be interesting to see if the next … Continue reading Top 10 Media Industry Predictions for 2019
To Be Socially Relevant, Regional Companies Need to Become Publishers
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving social community. If you gain no other insight from this article remember this, please. Consumers, especially younger consumers do not want to be sold to. Instead they want to decide to buy a brand! … Continue reading To Be Socially Relevant, Regional Companies Need to Become Publishers
Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By now, most regional companies understand the importance of having a social presence. Between Twitter, Facebook, Instagram, Pinterest, Snapchat, and the many other social channels, there is a place for any business to find a … Continue reading Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position
In the Face of Tech Overload Regional Companies Need to Remain Personal
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention