Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media, regional brands are finally starting to figure out that content is king. That audiences everywhere are looking to be engaged with and not sold to. These companies need to ensure that they are posting content … Continue reading Re-Introducing the “Blog” Into A Regional Company’s Content Marketing Plans
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the last 10 years, the digital marketing landscape has changed in so many new and exciting ways, creating more opportunities to advertise your products or services. Once digital advertising represented the entire non-traditional landscape, but no … Continue reading 3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry between the sales and marketing departments. When numbers are good, the sales team is usually the department getting all the accolades, attention and bonuses, while the marketing department typically sits back and looks … Continue reading For A Regional Company, Great Media Is Another Member of the Sales Team
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of his videos. He’s a consummate professional with his own unique opinions and style. He’s raw, real and at times a bit over the top but I, like thousands of others … Continue reading Sorry Gary Vee, this time I must disagree.
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a mid-market company’s digital advertising. There has been a ton of hype around blockchain technology and it has become a buzz word in the advertising industry. With all the issues surrounding digital advertising transparency, … Continue reading Is Blockchain Technology the Future for Regional Companies Media Monitoring?
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then you know I believe a diversified media portfolio is typically better than a single course of attack. A plan that includes a proper mix of traditional advertising, alongside digital and mobile media normally produces better … Continue reading The Benefits of Online Radio Advertising for Regional Companies
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook and Instagram alone attract more mobile users everyday than nearly any other apps. But the engagement doesn’t stop at these popular apps. People turn to apps for gaming, video, dining, … Continue reading Why Regional Companies Should Embrace In-App Advertising
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow is by listening to your audience. The best way to do this is through the “Voice of Consumers,” or VoC. While listening to your customers may seem obvious, it’s important … Continue reading 3 (VoC) Strategies That Gain Regional Companies an Advantage
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over the last few years, many regional companies have shifted away from their traditional website in favor of utilizing their Facebook page. Many believe that more consumers are on Facebook and that it’s less expensive to … Continue reading Regional Companies Shouldn’t Resign Their Website to Facebook