The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies

Regional Companies Can Take Their Programmatic Buys to the Next Level

Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native advertising began as a design that would make online ads appear more natural on a web page. Rather than making it obvious that an ad is not part of the original page, native advertising uses … Continue reading Regional Companies Can Take Their Programmatic Buys to the Next Level

The Pros and Cons of Programmatic Buying for Regional Companies

The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real Time Bidding (RTB) are often touted as the most efficient buys since the inception of media. The digital media outlets say it’s more efficient, highly targeted and less expensive. Keep in mind when it … Continue reading The Pros and Cons of Programmatic Buying for Regional Companies

Why Regional Companies Should Embrace In-App Advertising

More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook and Instagram alone attract more mobile users everyday than nearly any other apps. But the engagement doesn’t stop at these popular apps. People turn to apps for gaming, video, dining, … Continue reading Why Regional Companies Should Embrace In-App Advertising

A Big Mistake: Regional Companies That Repurpose TV Ads

A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like YouTube started taking off it wasn’t long before advertisers looked to capitalize on it with ad pre and post roll commercials to their campaigns Advertisers found a way to repurpose their … Continue reading A Big Mistake: Regional Companies That Repurpose TV Ads

Delivery vs. Viewability; The Difference is Critical for Regional Companies

How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of concerning their digital ad campaign. First, they will get billed for every ad that’s “delivered” and second, they should not assume that anyone actually saw the “delivered” ad. That’s why ensuring the viewability … Continue reading Delivery vs. Viewability; The Difference is Critical for Regional Companies

Mobile Micro Marketing Definitely Benefits Regional Companies

Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every month making it increasingly difficult for a business to get noticed. To combat this issue progressive media buying agencies have begun to turn to a rather tedious but simple solution for getting their message to … Continue reading Mobile Micro Marketing Definitely Benefits Regional Companies

Regional Company’s Product Promotion Through Influencers

Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would garner attention of an audience by having celebrities wear, eat or drink their products or mention the use of a product during an interview. Today, the need to have someone in Hollywood tout … Continue reading Regional Company’s Product Promotion Through Influencers

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an advertising campaign a mid-market company will strictly look to local or regional opportunities to deliver their message. And while there is plenty of merit in that idea for certain media formats that … Continue reading Navigating National Apps Allow Regional Companies to Target Locally

(ODV) Viewers and Regional Company Brand Connection

Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original Digital Video or (ODV) is defined as professionally produced content made by publishers, media companies, and online-only companies, that is consumed on ad-supported over-the-top (OTT) platforms. YouTube is probably the most notable example. … Continue reading (ODV) Viewers and Regional Company Brand Connection