Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
Digital & Mobile
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
Reaching consumers through their passions, interest, and conversation In 2020, according to a benchmark report by Influencer Marketing Hub, it...
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen,...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
Here we are, it's the second quarter of 2021, and big news about podcasts continues to come out. Sony Music...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
Over the past year, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been...
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in...
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in...
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of technology....
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences....
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media,...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an...
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary...
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery...
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users...
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part...
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are...
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native...
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top...
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and...
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When...
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking...
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused...
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
