A Regional Company’s Employees Offer More Than Their Current Position

Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership think of the people that work for them, they often focus on the tasks that they were hired for or the customer service they want them to provide. Both of those points are extremely important … Continue reading A Regional Company’s Employees Offer More Than Their Current Position

In the Face of Tech Overload Regional Companies Need to Remain Personal

Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and flows imaginable during that tenure. I love technology and marvel at its capabilities every day. Being the instigator of four tech patents myself I can’t claim to be an … Continue reading In the Face of Tech Overload Regional Companies Need to Remain Personal

Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention

Is Blockchain Technology the Future for Regional Companies Media Monitoring?

More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a mid-market company’s digital advertising. There has been a ton of hype around blockchain technology and it has become a buzz word in the advertising industry. With all the issues surrounding digital advertising transparency, … Continue reading Is Blockchain Technology the Future for Regional Companies Media Monitoring?

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more than one billion active websites on the web and thousands of audience profiles turning to them. So, if digital advertising is a card in your advertising deck and you’re a regional company with a … Continue reading The Importance of Vetting Digital for Regional Companies

Regional Companies Can Take Their Programmatic Buys to the Next Level

Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native advertising began as a design that would make online ads appear more natural on a web page. Rather than making it obvious that an ad is not part of the original page, native advertising uses … Continue reading Regional Companies Can Take Their Programmatic Buys to the Next Level

The Pros and Cons of Programmatic Buying for Regional Companies

The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real Time Bidding (RTB) are often touted as the most efficient buys since the inception of media. The digital media outlets say it’s more efficient, highly targeted and less expensive. Keep in mind when it … Continue reading The Pros and Cons of Programmatic Buying for Regional Companies

Why Regional Companies Should Embrace In-App Advertising

More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook and Instagram alone attract more mobile users everyday than nearly any other apps. But the engagement doesn’t stop at these popular apps. People turn to apps for gaming, video, dining, … Continue reading Why Regional Companies Should Embrace In-App Advertising

A Big Mistake: Regional Companies That Repurpose TV Ads

A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like YouTube started taking off it wasn’t long before advertisers looked to capitalize on it with ad pre and post roll commercials to their campaigns Advertisers found a way to repurpose their … Continue reading A Big Mistake: Regional Companies That Repurpose TV Ads