Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments...
Digital & Mobile
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able...
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online advertising options, including...
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
AI and Tech are key but not everything! No, 2022 will not look like iRobot starring Will Smith. However, it...
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been...
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However,...
I like making projections and I tend to fancy myself a bit further out on the curve than most. I...
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking...
The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR...
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their company. Over...
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was found...
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized...
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all...
PR ANNOUNCEMENTFOR IMMEDIATE RELEASE March 30, 2022TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine...
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all...
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands, enabling...
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the...
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
Written by Jessica Infante - Dec. 22, 2021 at 9:54 AMOriginal article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf, beverage alcohol brands...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more personalized...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It...
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen,...
For the past decade it seems all we hear about is the virtues of digital media and the death of...
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British...
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it...
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
I recently read an article in Forbes titled ‘Marketing’s Existential Crisis’, where Mastercard CMO Raja Rajamannar was interviewed. He makes...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing...
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought...
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in...
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in...
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of technology....
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their audiences....
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable,...
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as...
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much...
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media,...
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over the...
