I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
Communications
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more personalized...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for...
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR...
Reaching consumers through their passions, interest, and conversation In 2020, according to a benchmark report by Influencer Marketing Hub, it...
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen,...
Here we are, it's the second quarter of 2021, and big news about podcasts continues to come out. Sony Music...
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better...
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major...
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I...
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If...
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems...
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple...
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s...
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
For those of us who have been fortunate enough to remain working through these difficult times and not be on...
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all...
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career....
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost...
Regional Companies must recognize the importance of creating, maintaining and rewarding excellent customer relationships to increase their customer base. Marketing...
