After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by...
Budget
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all...
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands the...
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too...
Over the past year, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we...
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are...
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in...
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their...
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from...
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner...
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are...
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
