Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then you know I believe a diversified media portfolio is typically better than a single course of attack. A plan that includes a proper mix of traditional advertising, alongside digital and mobile media normally produces better … Continue reading The Benefits of Online Radio Advertising for Regional Companies
Category: Budget
Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media. National companies typically have extremely large media budgets, unfortunately most mid- market and regional companies can’t say the same. They need to be nimbler and thorough in their evaluations, goals and objectives before … Continue reading Regional Companies Need Everyone at the Table Before Final Plans are Cemented
5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite many opinions, radio is an incredibly powerful medium. It’s a mobile medium that allows listeners to listen anytime and anywhere. It still offers the best overall reach, with 93% of Americans tuning in weekly. It … Continue reading 5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often spend hundreds of millions, sometimes even billions on advertising. It’s obviously paying off or they wouldn’t continue to allocate as much as they do to this budget category. That’s fine when your pockets are that … Continue reading Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Budgets
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion smartphone users in the US according to Statista and those numbers are set to continue rising for the unforeseeable future. And while smartphones and tablets are on the rise and PC use is … Continue reading Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media investments. There’s no question that digital marketing is here to stay, and it continues to grow and change at an alarmingly fast pace. With new technologies showing up every day, and digital advertising … Continue reading Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
A “Full Service” Agency May Not Offer the Best Service for a Regional Company
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup or when they aren’t feeling well. These doctors have been trained in multiple areas of medicine and are good doctors, but once they have diagnosed a specific health issue, … Continue reading A “Full Service” Agency May Not Offer the Best Service for a Regional Company
5 Good Reasons Why a Regional Company Needs a Customized Media Plan
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes. Agencies that focus on specific industries and others that specialize in one media outlet, which is why we have seen such a large growth in digital and social only agencies. They’ve … Continue reading 5 Good Reasons Why a Regional Company Needs a Customized Media Plan
5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more advertising exposure. But when you are buying media on your own or through an agency, how do you know if you’re getting the best value at the lowest price? Since advertising dollars are usually a … Continue reading 5 Media Topics Regional Companies Should Discuss When Interviewing Agencies