Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty...
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The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad...
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media...
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps....
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on...
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get more...
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on...
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than...
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner...
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are...
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
