I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run...
Branding
Written by Jessica Infante - Dec. 22, 2021 at 9:54 AMOriginal article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf, beverage alcohol brands...
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through...
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and...
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when...
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud...
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and...
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense...
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing their brand. Today’s...
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create...
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it...
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your...
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have...
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase...
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand...
