Aug 30, 20212 min read
Regional Companies Must Monitor Traffic Delivery
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...
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May 17, 20213 min read
Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
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Jan 14, 20192 min read
Regional Companies Beware of Automated Reconciliations Alone
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the...
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Jan 11, 20192 min read
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...
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