Sorry Gary Vee, this time I must disagree.
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of...
Feb 19, 20193 min read
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Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...
Feb 14, 20193 min read
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5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...
Feb 13, 20193 min read
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Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
Feb 7, 20192 min read
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Why Regional Companies Should Embrace In-App Advertising
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...
Feb 6, 20192 min read
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TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...
Feb 4, 20193 min read
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When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
Jan 30, 20192 min read
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Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in...
Jan 28, 20193 min read
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A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
Jan 25, 20192 min read
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Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
Jan 23, 20192 min read
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Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media....
Jan 22, 20192 min read
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Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a...
Jan 16, 20192 min read
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Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...
Jan 11, 20192 min read
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Regional Companies Can be Industry Leaders by Learning from National Brands
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
Dec 20, 20182 min read
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Terrestrial Radio for Regional Companies
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....
Dec 13, 20182 min read
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What is The Best Out of Home Marketing for Regional Companies?
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
Dec 7, 20182 min read
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5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Dec 4, 20183 min read
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Traditional Advertising, A Must for Increasing Regional Brand Recall
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of the most...
Nov 15, 20182 min read
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In the Face of Tech Overload Regional Companies Need to Remain Personal
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and...
Nov 14, 20183 min read
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The Capsizing Effect National Brands Can Have on Regional Companies
Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...
Oct 25, 20182 min read
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