The Out of Home Comeback!
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...
May 11, 20213 min read
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Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
Mar 16, 20212 min read
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Regional Companies Can be Industry Leaders by Learning from National Brands
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
Dec 20, 20182 min read
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Terrestrial Radio for Regional Companies
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....
Dec 13, 20182 min read
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What is The Best Out of Home Marketing for Regional Companies?
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
Dec 7, 20182 min read
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5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Dec 4, 20183 min read
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Traditional Advertising, A Must for Increasing Regional Brand Recall
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of the most...
Nov 15, 20182 min read
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In the Face of Tech Overload Regional Companies Need to Remain Personal
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and...
Nov 14, 20183 min read
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