“Coronavirus Correlation” Virus Makes the Case for Media Timing Argument
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Mar 25, 20204 min read
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Even Regional Businesses Need to Choose Their Influencers Wisely
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their...
Sep 3, 20192 min read
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Re-Introducing the “Blog” Into A Regional Company’s Content Marketing Plans
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media, regional...
Apr 30, 20192 min read
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5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....
Mar 19, 20193 min read
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For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
Mar 12, 20192 min read
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Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...
Feb 14, 20193 min read
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Why Regional Companies Should Embrace In-App Advertising
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...
Feb 6, 20192 min read
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3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow...
Feb 5, 20192 min read
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A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
Jan 25, 20192 min read
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Regional Companies Can Take Their Programmatic Buys to the Next Level
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native...
Jan 18, 20192 min read
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Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money,...
Jan 15, 20193 min read
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The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus...
Jan 8, 20192 min read
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Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion...
Dec 27, 20182 min read
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Top 10 Media Industry Predictions for 2019
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused on national...
Dec 18, 20182 min read
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Reputation + Awareness Impacts A Regional Company’s New Market Entry
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...
Dec 11, 20182 min read
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Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing...
Nov 26, 20182 min read
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Regional Mobile Messaging…Text Rates No Longer Apply
Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no longer an...
Nov 8, 20182 min read
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Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By...
Nov 7, 20182 min read
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