Oct 17, 20223 min read
Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
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Sep 12, 20223 min read
Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...
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May 30, 20223 min read
Marketing Connections with Niche Networks
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...
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May 2, 20222 min read
Regional Businesses Need More Than Performance Marketing to Lift Their Brand
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...
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Jun 7, 20213 min read
Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
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Apr 26, 20213 min read
Virtual Event Sponsorship Opportunities are Virtually Everywhere
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have pivoted...
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Oct 5, 20204 min read
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Sep 28, 20204 min read
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
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Sep 21, 20204 min read
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
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Sep 14, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Jan 3, 20192 min read
Mobile Micro Marketing Definitely Benefits Regional Companies
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
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Dec 5, 20182 min read
Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
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