Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
Jan 23, 20192 min read
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Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...
Jan 17, 20192 min read
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Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
Dec 5, 20182 min read
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3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
Nov 22, 20182 min read
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