Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Feb 26, 20204 min read
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Regional Companies Gain Little to Nothing by Using Full-Service Agencies
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all their creative,...
Oct 22, 20193 min read
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5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
Sep 17, 20194 min read
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Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
Apr 2, 20193 min read
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5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...
Feb 13, 20193 min read
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Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
Feb 7, 20192 min read
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A Regional Company’s Employees Offer More Than Their Current Position
Mid-Market companies should look to their own employees as parts of their marketing and branding plans. When most company leadership...
Jan 25, 20192 min read
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5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...
Jan 24, 20193 min read
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Regional Companies Beware of Automated Reconciliations Alone
Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the...
Jan 14, 20192 min read
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Regional Companies Need Data But May Be Overlooking Obvious Numbers
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain...
Dec 26, 20183 min read
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A “Full Service” Agency May Not Offer the Best Service for a Regional Company
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup...
Dec 25, 20182 min read
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Delivery vs. Viewability; The Difference is Critical for Regional Companies
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of...
Dec 17, 20182 min read
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The Plan of Attack for a Regional Launch vs. a Mature Market Campaign
There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their...
Dec 14, 20182 min read
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Reputation + Awareness Impacts A Regional Company’s New Market Entry
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...
Dec 11, 20182 min read
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Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
Dec 5, 20182 min read
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5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Dec 4, 20183 min read
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Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
Nov 28, 20183 min read
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Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing...
Nov 26, 20182 min read
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3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
Nov 22, 20182 min read
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The 10 Actions a Regional Company Should Take When Hiring Their First CMO
Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most...
Nov 21, 20184 min read
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