Oct 17, 20223 min read
Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
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Aug 22, 20223 min read
The Endless Stream of Streaming Services for Consumers & Advertisers
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...
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Aug 1, 20223 min read
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
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Jul 4, 20223 min read
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
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Jul 12, 20212 min read
“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
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Mar 22, 20213 min read
Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
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Jan 26, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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Dec 1, 20203 min read
Creating a Compelling Campaign is the Proper Mix of Creative and Media
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...
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Nov 29, 20202 min read
4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
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Oct 13, 20203 min read
For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
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Aug 10, 20202 min read
Brand Loyalty Is Getting a Facelift! Regional Businesses Should Take Advantage
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase their...
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Jun 15, 20202 min read
Regional Advertisers Should Look to More Traditional Forms of Media as States Begin to Re-Open
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
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Mar 24, 20204 min read
“Coronavirus Correlation” Virus Makes the Case for Media Timing Argument
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
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Jan 28, 20193 min read
Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in...
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Dec 10, 20182 min read
(ODV) Viewers and Regional Company Brand Connection
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original...
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