Sep 19, 20222 min read
Why Regional Companies Need Cross-Channel Advertising
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...
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Aug 15, 20222 min read
Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
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May 2, 20222 min read
Regional Businesses Need More Than Performance Marketing to Lift Their Brand
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...
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Jan 26, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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Mar 5, 20193 min read
4 Media Strategy Elements That Could Prove Costly for a Regional Business
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...
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Feb 7, 20192 min read
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
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Jan 24, 20193 min read
5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...
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Jan 17, 20192 min read
Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...
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Jan 11, 20192 min read
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...
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Jan 9, 20192 min read
Why Transparency and Accountability Should Matter to Regional Brands
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore...
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Jan 8, 20192 min read
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus...
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Jan 4, 20192 min read
The Pros and Cons of Programmatic Buying for Regional Companies
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real...
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Dec 20, 20182 min read
Regional Companies Can be Industry Leaders by Learning from National Brands
Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...
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Dec 5, 20182 min read
Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
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Nov 28, 20183 min read
Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
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Nov 19, 20183 min read
Regional Companies Can’t Afford an Incompetent CMO
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
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