Why Regional Companies Need Cross-Channel Advertising
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...
Sep 20, 20222 min read
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Regional Businesses Need More Than Performance Marketing to Lift Their Brand
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...
May 3, 20222 min read
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Regional Companies Can’t Afford an Incompetent CMO
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
Nov 19, 20183 min read
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Limited Data Mining Can Still Aid Regional Companies
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in...
Nov 1, 20182 min read
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The Capsizing Effect National Brands Can Have on Regional Companies
Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...
Oct 25, 20182 min read
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Regional Companies Should Understand the Differences Between Large and Small Agencies
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of...
Oct 24, 20183 min read
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