Oct 24, 20232 min read
Is Brand Consistency Really That Important?
What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...
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Jul 18, 20222 min read
That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
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Jun 6, 20223 min read
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
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May 9, 20223 min read
The 80/20 Mistake
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...
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Dec 14, 20212 min read
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
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Sep 13, 20212 min read
You Have Mail
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...
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Sep 21, 20204 min read
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
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