Dec 30, 20203 min read
We All make Mistakes. How You handle Them is the Key Factor!
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...
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Sep 21, 20204 min read
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
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Sep 14, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
35 views0 comments
Jul 14, 20202 min read
Marketing and Advertising Are Two Different Things…
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
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Jun 15, 20202 min read
Regional Advertisers Should Look to More Traditional Forms of Media as States Begin to Re-Open
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
3 views0 comments
Apr 27, 20205 min read
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
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Feb 26, 20204 min read
Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
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Jan 21, 20203 min read
What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that I was shocked! Like WOW, HOLY COW! Being in...
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Jan 14, 20203 min read
CMO & Internal Marketing Team Superstars! Superstars Have No Fear
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...
4 views0 comments
Oct 14, 20193 min read
“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career. I’m only going to use them as...
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Oct 7, 20192 min read
Augmented Reality Advertising Isn’t the Future. It’s Here!
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of...
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Sep 30, 20192 min read
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
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Sep 23, 20193 min read
For A Regional Company Getting Started Can Be the Hardest Part of Advertising
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business and all you had were a...
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Sep 16, 20194 min read
5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
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Aug 26, 20193 min read
If You Want to Play, It’s Smarter to Pay!
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So, if you don’t want to hear me go...
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Aug 12, 20192 min read
Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
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Aug 5, 20193 min read
For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as more and...
5 views0 comments
Jul 23, 20193 min read
Convenience vs. Creepy: Should Consumers Worry?
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report...
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Apr 1, 20193 min read
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
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Feb 12, 20192 min read
The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
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