Mar 15, 20212 min read
Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
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Sep 14, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Jan 30, 20192 min read
When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
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