3 min read

3 min read

Aug 12, 20192 min read

Sexy Looks Like This for a Regional Company’s Media Plan

When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...

Feb 11, 20192 min read

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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