The Perfect Pitch. Is There One?
The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...
Nov 14, 20233 min read
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5 Good Reasons Why a Regional Company Needs a Customized Media Plan
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....
Apr 4, 20233 min read
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Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
Aug 16, 20222 min read
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Does the Advertising Industry Need to Pivot Again?
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...
Jun 28, 20222 min read
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There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
Apr 19, 20223 min read
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The Real Goals of a Client-Agency Relationship!
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...
Apr 12, 20223 min read
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Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...
Mar 8, 20223 min read
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Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
Mar 23, 20213 min read
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Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
Mar 16, 20212 min read
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To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
Feb 23, 20213 min read
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For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
Oct 14, 20203 min read
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Marketing and Advertising Are Two Different Things…
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
Jul 15, 20202 min read
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Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
Apr 28, 20205 min read
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Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Feb 26, 20204 min read
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What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that I was shocked! Like WOW, HOLY COW! Being in...
Jan 21, 20203 min read
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CMO & Internal Marketing Team Superstars! Superstars Have No Fear
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...
Jan 14, 20203 min read
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Regional Companies Gain Little to Nothing by Using Full-Service Agencies
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all their creative,...
Oct 22, 20193 min read
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“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career. I’m only going to use them as...
Oct 15, 20193 min read
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Augmented Reality Advertising Isn’t the Future. It’s Here!
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of...
Oct 8, 20192 min read
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It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
Oct 1, 20192 min read
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