Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
Nov 2, 20212 min read
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Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
Mar 16, 20212 min read
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5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....
Mar 19, 20193 min read
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