Feb 22, 20223 min read
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
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Aug 23, 20212 min read
Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
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Aug 16, 20212 min read
Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
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Nov 3, 20203 min read
An Obligation to Employees and Management: A Pandemic Note to One’s Self!
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...
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Oct 20, 20203 min read
Social Media Done Right, Produces Results! What You Need to Know to Go Toe to Toe with the Big Boys
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in terms of where it...
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