Re-Introducing the “Blog” Into A Regional Company’s Content Marketing Plans
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media, regional...
Apr 30, 20192 min read
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3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over...
Mar 26, 20193 min read
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5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....
Mar 19, 20193 min read
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Sorry Gary Vee, this time I must disagree.
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of...
Feb 19, 20193 min read
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The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Feb 12, 20192 min read
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Why Regional Companies Should Embrace In-App Advertising
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...
Feb 6, 20192 min read
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3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow...
Feb 5, 20192 min read
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Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
Jan 23, 20192 min read
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The Importance of Vetting Digital for Regional Companies
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more...
Jan 21, 20192 min read
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Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money,...
Jan 15, 20193 min read
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The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus...
Jan 8, 20192 min read
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Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion...
Dec 27, 20182 min read
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Regional Companies Need Data But May Be Overlooking Obvious Numbers
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain...
Dec 26, 20183 min read
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What is The Best Out of Home Marketing for Regional Companies?
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
Dec 7, 20182 min read
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Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By...
Nov 7, 20182 min read
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